Facebook, being one of the oldest social media platforms, has also been augmenting business marketing since 2004. Social media marketing has evolved from its previous use as a means of disseminating news and images. Now, video ads are creating brand awareness and attracting more leads for business owners. To enhance efficiency, the execution of the ads should be effective too. The true benefits of Facebook video ads lie in their originality and creativity, which make them fascinating and draw in more viewers who will eventually become leads.
Sometimes it is frustrating when you are paying for the ads but the return is not as per the cost. But here we can say that creating Facebook video ads will never disappoint you or your brand. It is a sure-shot formula you can trust, and the return will be on the positive side of the number line. Interested in knowing more about the benefits of these ads for your business’s growth? Then stick on to the post till the end; we will discuss each and every feature of these Facebook ads. But before knowing about the benefits of Facebook video ads, you should understand what Facebook video ads are.
What are Facebook Video Ads?
Facebook ads are paid ads that only show up in the user’s news feed. To make them effective, you can create a video from scratch or promote a post with a video on your Facebook account. You can promote your products and services through these ads.
What are the Benefits of Facebook Video Ads?
After YouTube, Facebook video advertising is the most widely used platform for digital marketing. It is like the best friend of present-world digital marketers. It is a key to creating a strong online presence. Some of the core benefits of Facebook video ads are:
- Engage the target audience
- Display your products and services in many possible ways to attract more customers.
- Enhance the brand awareness
- Highest possible return on the spending of ads.
- Invaluable performance insights.
- Help in driving more conversions
- Differentiates you from your competitors
These are the reasons why you should consider Facebook video ads, but for more clarity, let’s have a detailed discussion over these points.
Engagement of the Target Audience
Due to its potential reach, Facebook has the potential to engage a larger audience. Usually, the engagement is through polling or interactive sessions for the viewers. Furthermore, the polling allows the audience to ask questions and interact directly to solve their query. It not only helps the audience know more about your brand but also teaches you about your audience and helps you be more attentive while marketing any specific product.
You can also get in contact with people who already know about your brand or business and engage them to enhance its reach. To increase ad engagement, you can follow some of the following quick tips:
- Select the ad format as per the campaign objective.
- Add the target audience or exclude some for budgeting and retargeting purposes.
- Select the ad sets that have results for most engagement as a record.
Show off your Products and Services
Another benefit of Facebook video ads is that you can add any information regarding your products. These video ads make it easier for you, as well as viewers, to understand the video content than the static image content. This is the plus point of the video ads, that you can simplify any complex information and make it engaging for the audience.
Adding video ads increases the likelihood of purchasing the product 79% of the time, according to research. Also, the algorithm shows that Facebook attracts more than 80% of the social referrals to e-commerce sites.
Brand Awareness
Facebook has around 2.7 billion users; with such a huge audience, it is enough to engage and attract customers, with 1.79 billion active users on a regular basis. With such a large number of users, it is just a piece of cake to build a strong online presence for your brand. However, the only thing to remember is to target the right people—those who are interested in the videos and products you’re offering. The key benefit of Facebook video ads is that you can design objective specific campaigns like brand awareness and reach a particular set of audiences.
High Return on Investments
Facebook ad campaigns help increase the click-through-rate, which in turn increases the return on investment by promoting conversions. About 94% of the ad revenue comes from mobile users watching Facebook video ads. There are many real world examples of businesses that have seen an increase in profits after using Facebook video ads.
Gain Invaluable Insight
Monitoring and maintaining a record of the performance of the business is a necessary step in planning and reaching goals. For that, you have to look out for good analytics, and there are no better analytics than Facebook. Besides that, advertisers can make use of it in conversion and engagement metrics, which monitor performance. Simultaneously, it can also help in making decisions for budget allocation and selecting the campaign.
You can see how many people have seen your video, what percentage of your target audience has watched it, how frequently users have watched it, and so on. Using these insights, you can even build a custom audience. You can contact viewers who did not complete their purchase after watching the video. Building a new campaign to encourage such users to complete the purchase will accomplish this retargeting.
Overpower your Competitors
If you are also one of the agencies struggling to become the top Social Media Marketing Agency in India, then you must keep in mind that Facebook video ads can differentiate you from your competitors. Also, to excel in this paid advertising, you should create a high-quality video with a message and elaborate information about the product you are marketing.
You can address the points that your competitors are excluding in their campaigns and impress potential customers. This will help in building your reputation as well as that of the client you are representing. Some of the quick tips to excel are-
- Create high- quality videos
- Solve the problems of your potential customers.
- Provide client testimonials to build trust.
Drive More Conversions
In comparison with other social media platforms, Facebook has higher conversion rates. Hence, you can expect to make a lot of money there. This type of paid advertising helps your brand grow and tell your story while emotionally connecting with the audience. Emotional connection is necessary these days to increase conversions, and Facebook video ads help build that connection with the viewers. As a result, traffic increases, leads increase, and conversion rates ultimately improve.
After knowing the benefits of Facebook video ads, you should be well aware of how to be the best in this field and what the best practices are for creating Facebook video ads.
Best Practices for Facebook Ads
Various studies have revealed that the attention span of people has reduced from 8 seconds to 3 seconds. Now you have to captivate your leads in the initial 3 seconds with your video ad.
The video needs to be original, and engaging content can help achieve this. You should be offering the product of your client so efficiently that they refer to you as one of the finest in the region.
Along with the client, you have to think from the perspective of the potential customers too. Therefore, it is important to create video in a way that makes it visible and understandable even when there is no sound. Some of the viewers like to use phones while traveling, and during that time it is not possible to access earphones or watch that video on speakers, so always keep that in mind while creating a video.
Facebook Ads Strategy
The video should be short but with crisp content, and in that short video of 5-15 seconds, the information about the brand and its products must be easy to understand by the viewers, which will encourage them to buy the product.
Create a human-human connection with your audiences, develop the video as a story, try to include an emotional touch with your business, and make the viewer curious about your brand, which will force them to know more about the products and services.
As a Digital Marketing Agency you must be aware that mobile friendly ads are necessary to attract more customers. But if you own a brand and you don’t know anything about the marketing strategies or Facebook video ads, then you should ask your marketing agency to deal with that issue too.
Video ads should be compatible with every device, and for that, add images and use larger fonts, so that viewers can watch it on small screens too.
Last but not least, take care to use strong CTAs in your videos. These will encourage customers to convert. Repetition of the tagline in the video or a link to the main page for the purchase, etc., can accomplish this.
Conclusion–
If you are new to social media marketing or struggling to find one of the Best Web Marketing Company in India for more elaborative information on these Facebook video ads, then you can contact our team. We at Nettonics.com provide every kind of digital marketing and social media marketing service. From web design to web development and affiliate marketing, we can make you aware of these modern strategies. All you need to do is get in touch with us.