While having a verified Instagram account may seem like a status symbol, there are practical reasons behind it too. Verification enhances engagement, aids users in finding credible sources of news, and prevents impersonation, among other benefits. Additionally, understanding the best time to post on IG can further optimize engagement and reach.
Being verified adds credibility to any account, which is why many aspire to have a blue check beside their IG Instagram. Now, with the introduction of the new Meta Verified subscription, obtaining that verification badge is no longer limited to public figures (provided you’re willing to pay a monthly fee, of course).
In this post, we’ll explore the significance of verification, the two methods of obtaining the blue check on Instagram (with and without a Meta Verified subscription), and address some FAQs about the verification process.
Understanding Instagram Verification
You’ve probably noticed the blue check next to some IG Instagram accounts—that indicates they’re verified.
Before Meta Verified, this badge meant Instagram confirmed the account’s authenticity, representing a notable brand, influencer, or celebrity. There are two methods to get verified on Instagram: through traditional verification or with Meta Verified.
Method 1: Apply for Traditional Verification
Requesting traditional verification on Instagram is simple—just follow these easy steps.
Open your settings
Go to your Instagram account and click on the hamburger icon in the top right corner.
Request verification
- Click Settings and Privacy
- Under For Professionals, click on Business Tools and Controls
- Scroll down to the bottom and click on Request Verification
Filling the application form
Step 1: Confirm authenticity
In this section, you’ll find your current username and be asked to provide your full name. Bear in mind that once your account is verified, you won’t be able to change your username. Therefore, ensure you’re satisfied with it before submitting your application!
You’ll be required to upload 1-2 identification documents that confirm either your personal identity or that of your business. Supported document types include:
- Driver’s license
- Passport
- National identification card
- Tax filing
- Recent utility bills
- Articles of incorporation
Step 2: Confirm notability
In this section, you’ll need to demonstrate that the public figure, celebrity, or brand your account represents is “in the public interest.”
– Select a category (required)
– Choose the country or region (required) where the represented person or organization is most popular
– Describe your audience (optional)
– Add any other names by which your business is known (optional), including variations and translations in other languages
Step 3: Add links
In this section, you have the option to include up to 3 links that demonstrate your account’s relevance to the public interest. This could include articles, social media accounts, or other relevant links.
While this section is optional, it is strongly recommended. It’s worth noting that Instagram doesn’t consider paid or sponsored media content as valid sources for review.
Step 3: Application submission
Once you’ve completed the necessary steps, tap on “Submit,” located at the bottom of the screen. Please note that the button will remain grayed out until you’ve provided all the required information.
Step 4: Wait for the decision
As per Instagram’s guidelines, once your application is reviewed by their team, you’ll receive a response in your notifications tab. It’s important to note that Instagram will never email you, request money, or contact you in any other way due to historical and ongoing issues with scammers.
Typically, you’ll receive a direct yes or no within a few days or up to a week (though some reports suggest it can take up to 30 days). However, Instagram doesn’t provide feedback or explanation for their decision.
If your request is denied, you can reapply after 30 days. Applying multiple times before receiving a decision will cancel your application.
Keep in mind that understanding good times to post on Instagram can significantly impact your engagement and reach.
Method 2: Subscribe to Meta Verified
Unlike traditional verification, subscribing to Meta Verified offers a more lenient process.
- Open your Settings. Go to your Instagram account and click on the hamburger icon in the top right corner
-
- Click Meta verified
- Select personal profile or business profile
- To apply for verification on a personal profile
Select the profile(s) to which you’d like to subscribe. Confirm and pay. You can also enroll your Instagram and Facebook profiles in Meta Verified for a discounted rate.
Upon submitting your payment, you’ll be required to finalize the remaining verification steps within the Instagram mobile app.
Please note that you’ll have a 3-day window to complete the verification process. Failure to do so within this timeframe will result in the cancellation of your subscription, and an automatic refund of your payment.
- Wait for your Blue Tick Badge. Meta will typically verify your identity and issue your blue checkmark within approximately 48 hours.
Conclusion
Having a verified Instagram account not only adds credibility but also enhances engagement and trust. Whether you opt for traditional verification or subscribe to Meta Verified, the process has become more accessible.
However, navigating the complexities and ensuring successful verification can be daunting. That’s where Nettonics comes in. Our social media marketing services specialize in helping individuals and businesses secure verifications, ensuring a seamless process and maximizing your online presence.