A Success Story in Travel Industry
Overview: Surffares is one of the leaders in the travel industry, specializing in offering amazing airfare deals from USA and Canada to India and vice versa. They approached Nettonics intending to revitalize their digital presence to increase customer engagement and drive higher ROI through website development.
Project Details :
- Client Surffares
- Industry Travel and Flight Booking Services
- Services Provided Web Design and Development
- Target Markets USA, Canada, and India
The Challenge:
Surffares faced various key challenges, including:
Outdated Website Design: Due to an outdated look, Surffares was unable to resonate with its target audience, resulting in high bounce rates.
Low Organic Ranking: Despite being a recognized company with a solid business model, Surffares was struggling with a low SERP ranking, limiting its online reach.
Lack of Mobile Optimization: With a large number of users accessing Surffares old website on mobile, the lack of mobile optimization was a major drawback.
The Research
To address the challenges mentioned above, our expert development team conducted a thorough analysis.
Market Analysis: We analyzed the flight booking industry, focusing on competitor websites, user preferences, and emerging trends to understand what drives user engagement.
User Behavior Study: Our professionals use session recordings and graphical data representations to identify pain points in the user journey and areas that need improvement.
SEO Audit: A thorough SEO audit of Surffares old website helped our team identify technical issues, keyword gaps, and opportunities for content improvement.
Performance Mectrics: We analyzed Surffares’ old website’s performance metrics, including page load speed, bounce rates, and mobile responsiveness, to identify opportunities for improvement.
The Solution
Based on our research, we implemented an extensive solution.
Website Redesign: We crafted a visually appealing website design that reflects Surffares’ brand value and attracts modern travelers. The new website design features compelling visuals, intuitive navigation, and a clean layout.
Improved User Experience: The new website has a more streamlined booking process, ensuring a seamless experience from flight searching and booking to checking out. Our expert developers also ensured that page load time was significantly reduced by optimizing the website’s code and utilizing WordPress plugins.
Mobile Optimization: The new WordPress website is entirely responsive, delivering an optimal user experience across multiple devices. This included optimizing fonts, layouts, and images for smartphone users.
SEO Optimization: Our digital marketing experts restructured the entire website’s content, metadata, and meta descriptions. We optimized all images and enhanced internal linking to improve organic SERP ranking. We also included a revised blog section to regularly publish top-quality, keyword-driven content and optimize old blogs.
Analytics integration: We integrated advanced analytics tools and WordPress plugins to continuously monitor website performance and user behavior, allowing for ongoing optimization.
The Results We Delivered
Our efforts generate remarkable results for Surffares.
56%
Increase in organic traffic in the first month
71%
Boost from improved user experience
52%
Rise in mobile traffic
44%
Decrease in bounce rates
38%
Rise in customer retention