A Success Story in Travel Booking Services
Overview: Mintfares has years of experience in flight booking services. Their goal is to serve the needs of modern-day travelers and handle every aspect of travel planning with the utmost care and attention. They approached Nettonics with the intention to enhance their online visibility, sales, and client engagement through digital marketing.
Project Details :
- Client Mintfares
- Industry Travel and Flight Booking Services
- Services Provided Web Design and Development
- Target Markets USA, Canada, and India
The Challenge:
Mintfares faced various key challenges, including:
Unimpressive Website Design: Due to the unattractive and outdated website design, it was difficult for Mintfares to connect with their target audience and engage more and more users and this led to missing conversion and sales opportunities.
Less Traffic, Low Ranking: Despite being an experienced company, Mintfares was struggling to get a high SERP ranking, and traffic, and this was hampering their online reach.
No Mobile Optimization: The old website of Mintfares was not mobile optimized, which was restricting them from reaching millions of mobile users.
The Research
To overcome the challenge that they were facing, our digital marketing team conducted a comprehensive analysis.
Competitor Analysis: We did competitor analysis, conducted market analysis, and created strategies to drive user engagement.
Understanding Users’ Behavior: After understanding the users’ behavior in a proper manner, we determined the pain points of users and worked on the areas that needed improvement.
Website Audit: Conducting the website audit helped us to identify the issues, gaps in keywords, and gave us an idea to focus on improving the content.
Overall performance analysis: We analyzed the overall performance of their website, checked the loading speed of the website, responsiveness, and bounce rates, needed some changes.
The Solution
Based on our research, we implemented an extensive solution.
SEO Optimization: Our team checked and recreated meta descriptions, meta titles, and website content. We took the right measures to boost SERP ranking such as enhancing internal linking and optimizing images. We focused on keyword-oriented content and publishing quality content.
Enhanced User Experience: With WordPress plugins and website code optimization, we reduced the loading time of their website. We improved the overall user experience and made sure their customers didn’t face any intricacy in finding flights and booking them.
Website Redesign: We created an aesthetically pleasing website that reflects their brand and attracts thousands of travelers. We added some exceptional features to their website design including a clean layout, easy navigation, and attention-grabbing visuals.
Mobile Optimization: We created a mobile-responsive website that works exceptionally well across multiple devices. To make everything easier for smartphone users, we optimized images, layouts, and fonts.
The Results We Delivered
Our initiatives brought exceptional results for Mintfares.
59%
Rise in organic traffic
81%
Enhanced user experience
57%
Increase in mobile traffic
54%
Bounce rate reduced
45%
Increase in conversions