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Are you inquiring about the benefits of local SEO that can boost your local business sales? If so, you’ve arrived at the appropriate spot. In this article, we’ll encapsulate what local SEO is and how it helps local small businesses.
As a local business owner, you might think there is little point in spending time and money to optimize your Google presence when you compete with Amazon and Walmart for top rankings. However, that may be true for the main organic listings, but it is not true for local search.
Local SEO enables you to interact with people in your neighborhood, town, or city, whether you have a physical brick-and-mortar location or only serve a certain geographical area. Besides that, this is significant because 81% of consumers now use Google to evaluate local businesses. So, let’s get started and go over this topic in greater detail.
Benefits of Local SEO For Small And Local Businesses
Local SEO is crucial for businesses because it increases their visibility and helps them connect with local prospects. Here are some of the most significant benefits of local SEO.
1. Better Online Presence
Local SEO practices like citation and link building improve your online presence. At the same time, this increases the likelihood of new customers discovering your company.
2. Higher In-Store Foot Traffic
Greater local visibility increases foot traffic to your physical location.
3. Specific Online Traffic
Optimizing your website for local search results in more targeted traffic, which can lead to more leads, subscriptions, sign-ups, and sales.
4. Increased Trust
Reputation management fosters trust in your company.
5. More Phone Calls
Optimization of Google Business Profiles (formerly known as Google My Business) can result in increased Google Maps visibility. Furthermore, this might result in more phone calls and in-person visits.
6. Profit From The Boom In Local Shopping
Since COVID, more than half of consumers now prefer to buy locally and support smaller brands or local businesses. In fact, you have a better chance of snagging those new business opportunities because of local SEO.
We provide a variety of SEO services, including competitor analysis, technical SEO, on-page and off-page SEO, keyword research, and competitor analysis, that can help your business expand more quickly. Our SEO specialists can help raise the ranking of your website on popular search engines like Google, Yahoo, and Bing! Contact us right away to uncover how our local SEO Services can expedite your small business grow.
7. Conceptual Leadership
You can become known as an authority in your field and establish thought leadership through the use of content marketing.
8. Increased Sales
It’s a well-known fact that customers read online reviews before choosing a local business.
9. Improved conversion rate
Improving your conversion rate can increase contact form submissions, phone calls, email subscriptions, or sales.
10. More Competition
Local SEO makes you more competitive by encouraging you to study how your competitors are doing well and what tactics are working for them, which you can then incorporate into your own strategy.
11. Increased Mobile Search
As mobile search becomes popular, more people use their smartphones to find local businesses. Therefore, by optimizing for local search, businesses can reach these mobile users.
The Value And Importance Of Local SEO For Businesses
Google alone processes an impressive 8 billion searches per day, but more importantly, people looking for local products and services account for nearly half of all Google searches. To point out, if your business does not have a local SEO strategy, you will lose valuable online traffic. For an opportunity of this size, local business owners simply cannot ignore the value of local SEO. Here are some statistics which demonstrate the value of local SEO for businesses:
- Google claims that 76% of smartphone users who perform a local search visit a business within 24 hours and 28% of those searches result in a purchase.
- Google also claims that location is a factor in 30% of all searches it processes.
- In a recent survey on local search, 61% of consumers stated that they conduct daily local searches.
- According to a recent local SEO survey, 82% of consumers read online reviews for businesses during a local search, and they spend nearly 14 minutes doing so before making a decision.
- 86% of people use Google Maps to find a business’s location.
- Worldwide, 74% of in-store shoppers who searched before entering the store said they looked for things like [closest store near them], [locations], [in stock near them], and other hyperlocal information.
- More than half of all Internet users conduct local searches on a mobile device.
- To get more information about nearby businesses, 83% of searchers use Google Search; 55% use Google Maps, 44% employ Apple Maps, 39% pick Yahoo, and 31% choose Bing.
To summarize, Local SEO is valuable for businesses because it enables them to increase their visibility, reach potential customers, remain competitive, engage with customers, and be cost effective. Apart from that, it’s an important aspect of local businesses’ digital marketing.
Conclusion
We’ve already discussed the benefits of local SEO and why it’s crucial for businesses. We live in the digital age and completely understand how internet can help in elevating a business. In fact, regardless of where you are from or what is the size of your company, having an online presence is essential. Everyone at the present time, has a smartphone and is familiar with Google. Netizens enjoy conducting online searches before going to the store. Therefore, having a presence online is absolutely indispensable. We recognize that navigating the digital world as a newcomer or novice can be quite challenging for you. In that case, you may want to think about hiring local SEO firms to manage your online presence while you take care of your business physically.
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