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After the Covid pandemic, one thing which transformed our lives in a better way is digitization and getting solutions to every query in a single click. Besides that, many unrecognized writers converted their hobby of writing as a means of earning money, while knowing the technique of how to write a blog post. Along with this, many started searching about how to be a content writer, how to be a data scientist without any degree, etc. This opened the doors for many businesses to socialize their products and services.
The transformation basically helped those who lost their source of income during the pandemic and gave them another chance for a better future. Not to mention, writing a blog post is not a complex process to learn if done with full dedication. How to provide quality content, and what to write in a blog post are the important questions you need to understand first. Along with this, you should know what to follow and what to ignore on the internet! To learn some of the important tips while writing a blog post that is credible and informative, you need to have clarity about the fundamentals.
Why Write a Blog?
Digital marketing is flourishing and is the easiest way to get your target audience and sell your products without involving many human resources for marketing. However, some people still underestimate the power of the digital revolution and stick to traditional methods.
To improve your sales along with rankings, you have to post blogs with regular updates. It will enhance the Google ranking of your site and convert visitors into leads. This whole process of promotion in ranking is the job of a content creation company.
In reality, blogs can do wonders if written properly and with interest, while focusing on the readers and the business’s profitability.
It is observed that companies with blog posts on their websites experience 55% more visitors than companies without blogs. In addition to that, these posts promote their marketing by 97%. 82% of people get optimistic about the company after reading content on their websites. So, it’s not a thing that you can ignore if you own a business.
Content is the top priority not just for SEO, but for connecting with customers as well.
What to Do While Writing?
If you are thinking that any amateur can write a blog post and get the ranking, you should clear your facts first. After all, it’s not everyone’s cup of tea for once. You have to research a lot if you are thinking about content writing and digital marketing as a profession. Blogs are not developed in one day, especially when you are writing to gain profit and meet the goals of your audience. Or in case, you are writing for a content creation company! Like any other process, this also needs time and concentration. So, take the first step of becoming extraordinary by researching underlying topics-
Explore your Audience First
If you are aware of your target audience, then you have accomplished the most important step of your journey and thus can skip this step. But, if you are new in the market and need some guidance to flourish in this field, start searching for your audience. Their requirements should be your key priority. You can’t expect growth by skipping this step. Ultimately, the goal is to offer a remarkable customer experience which can be achieved after proper research and knowing the demands of the target audience.
Conceptualize the Topic Depending on your Audience
Writing on random topics will only lead to failure. In order to avoid that, research on the target audience is important. It will perhaps induce the right blog and bring laurels for your work if written properly.
Survey for the Keyword for your Topic
In the end, we believe that you will consider all the above steps for this journey about how to write a blog post. The main step is finding the correct keyword which your audience is searching for so you can provide the best answer related to that keyword.
For this, you have to map your keywords as it will be the first step towards becoming #1 in the ranking. In other words, a higher ranking means most of the target audience is reading your content.
How to Map the Keyword?
You can use a keyword searching tool in the beginning in order to get your keyword.
Example: In dentistry, topics like “tooth sensitivity after scaling” from the question of patients why am I feeling sensitivity even after scaling?
➣ Now check the volume of the searched keyword.
➣ Check for the popularity of the keyword.
➣ Build your blog around the keyword recorded as the easiest one and stick around it.
➣ Now, you must be thinking about why to choose the easiest one or one with low keyword density, because our focus is not to get the maximum traffic, we have to get the right kind of traffic that can be converted to the client after reading our valuable content. You should be able to solve the problem of the audience you are targeting. For this query, you should know some good SEO tricks.
Quality Should be the Focus Rather than the Quantity
From a business perspective, your blog post should be able to convert your readers into leads. Yes, you read right, blogs can create profit for your business as well if you write them in an effective way. In fact, it should be written in such a way that your audience as well as clients can trust you for your content. However, this kind of descriptive writing needs experience and in some cases creativity to make a hold on the customers. Experience can’t be attained in a fraction of second, but still you can write reliable content after following some of the tips.
Besides important tips, you should know why you are writing any specific blog post and who are the readers you are targeting!
Now is the time to draft the blog. If you are done with the above points and followed them thoroughly, you now know how to write a blog post for any website. These steps can get you results for sure but only when you are focused and passionate about your work. So, let’s get started:
1. Analysis of the topic
It’s your job to examine and analyze the topic. We’ve done ours by rightly guiding you. You need to research every step of writing, from targeting the audience to posting the final post on the website. After all, you have to validate the content you are providing. You should think with the reader’s mind and start searching for the keyword you are choosing for your blog post. It will indeed give you a broader picture and clarity while presenting the final article.
After analyzing the search results, you will get to 3 conclusions:
➣ What type of content you are going to write, long form or short form?
➣ The information you are providing in the blog.
➣ The intent of the audience while searching the topic.
All of the above points inform you which approach you should follow while writing a blog post. In the end, you just don’t have to match the Google search and provide the best output. Along with all of this, you have to observe the competition critically which is the job of SEO. You have to add something unique that others don’t have, to outshine them.
2. Outlining and giving a structure to the post.
Always start with basics, i.e. outline the things you are going to write like-
➣ Key points in the blog.
➣ How to use key points for proper engagement in the article.
➣ How to provide a good structure with headings and subheadings.
➣ How to add keywords in the post.
There’s no requirement for complexity while structuring the blog post. Be as simple as you can and note down the key points, use headings and you are ready for a good start.
For example, Outlining the post you are reading
How to Write a Blog Post?
- Why write it?
- Dos and don’ts you need to follow while writing a blog.
- The time to write- how to conceptualize the final blog?
3. Introduction of the article.
The introduction should be crisp and to the point. After all, it is the most important part of a blog post. Usually, an introduction should be short as well as attractive. It should aim for 150-200 words. This will impress the reader and give the gist of the overall article written below. The introduction will decide the engagement of the audience to the article. However, many writers observe that the effective way of writing an intro is to be empathetic to the reader.
➣ Start the blog while stating the problem as the main point of attraction.
➣ Exhibit your experiences, outcomes, and solutions.
➣ Be optimistic till the end.
➣ Complete the intro by promising the solution at the end of the article.
This strategy of writing an intro is a tried and tested formula. In fact, it can’t be filed if you have added original and unique words in your post.
4. Write down the headline and modify it.
Dear creative creatures, it is for your information that the heading is crafted after the introduction due to the following reason: It will marinate all the thoughts after researching and writing the intro. Moreover, it should reflect the actual purpose of the article. It must engage the readers, and contain keywords and it is always a better option to write down the heading after the intro. Generally, you should create more than one headline and select the best of them as you complete the article.
5. Write the main body of the article.
Ready for the main exam, that is to say, the bulk of the article. This is the part of your blog post where you have to provide all the evidence and solutions to guide them for their problem. The main body should be able to clear the issue the reader is searching for. To be credible and valid with your points, you must be aware of the facts and statistics. Therefore, try to research while looking into the original studies or journals.
6. Writing for SEO
This is just a reminder, to add keywords in the key spots.
- The title
- In the first paragraph.
- At least in one headline.
- In the main body.
7. Add images
Adding images can make the blog post look aesthetically good and presentable. This will add a visual treat to the readers. Also, don’t add just random images. But rather use relevant images which can be informative at the same time. Digital marketing is booming because of the social influence which mostly uses multimedia content for marketing purposes.
8. Include CTAs
Is it necessary to add CTAs (calls to action) inside your blog? No. Should you use CTAs for better results? Yes. CTAs allow readers to download freebies, sign up for the email list, check your products, etc. Through this, you can direct your audience the way you want.
9. Edit and edit
Even if you have an editor for this step, still edit your blog once. Check for any errors while reading it thoroughly and loudly. Use online edit tools for spelling and other grammar-related mistakes.
Great writing needs the final touch of editing so, never ignore doing that.
Conclusion
We have discussed all the possible solutions with examples in the above blog post. Now, we have to craft the conclusion. It should be satisfying as it is ending the article. Generally, the conclusive statements are optimistic and brief. Ultimately, it should help the reader and the information should stick to the brains of the audience.
➤ Be Persistent With These Steps And Write Blog Posts That Will Never Fail
Following these steps are fundamental for writing content. Hence, you can use them like a universal tool to produce great content. If your blogs are not that fine initially, no worries- no one is perfect from the beginning, practice makes them. So, practice these steps about how to write a blog post and with time you will definitely succeed.
Takeaway
Writing a blog post is not an easy task but if you maintain a certain level of consistency, you can obviously do better. At the same time, it’s absolutely imperative to have clarity about all the fundamentals associated with it. We hope that this article has given you sufficient information regarding this particular topic which will definitely help you in some way or the other. Besides that, if you are looking for Content Reputation Management Services, it’s time you conclude your search forthwith! Nettonics has got all the finest solutions to all your concerns regarding content management and digital marketing services. Connect with us to know more in detail!