A Success Story in Flight Booking Services
Overview: Flydealfare is the pioneer in offering flight booking services. Their mission is to make flight booking as easy as possible for modern-day travelers and globetrotters. They approached Nettonics with a goal to maximize their digital presence, get top ranking, and engage their prospects with the help of digital marketing.
Project Details :
- Client FDF
- Industry Travel and Flight Booking Services
- Services Provided Web Design and Development
- Target Markets USA, Canada, and India
The Challenge:
FDF faced various key challenges, including:
Driving targeted traffic to the website: Flydealfare was finding it extremely difficult to drive targeted traffic to their website. Due to a lack of knowledge, they couldn’t find a solution to resolve this challenge.
Low loading speed of their website: Despite trying out different techniques, they didn’t get the desired results to fasten the loading speed of their website. This task was simply cumbersome for them.
Content not optimized for the right audience: We noticed that the content was not optimized and due to this, they were not able to get the attention from their potential clients.
The Research
To address the challenges mentioned above, our expert development team conducted a thorough analysis.
Competitive Analysis: Researched various platforms to find out ideal practices.
User Behavior Analysis: Focused on identifying user pain points and spent time analyzing which areas needed any kind of improvement.
SEO Audit: An SEO audit was the need of the hour to identify the areas where optimization was necessary.
The Solution
Based on our research, we implemented an extensive solution.
Link Building and Content marketing strategies: Improved website’s visibility and authority by building a strong backlink profile. We did content marketing to build engaging content that brought relevant backlinks and helped drive targeted traffic to their website.
Complete Keyword Research: We conducted in-depth keyword research to get an idea about the most relevant and top-performing keywords for their business. With our comprehensive analysis, we made the content optimized according to the right audience.
On-page Techniques: We optimized their website content and other technical elements such as image alt text, headings, meta description, and page titles, furthermore, made their website loading fast and mobile-friendly.
The Results We Delivered
Our efforts generate remarkable results for FDF.
61%
Rise in traffic
59%
Rise in sales
68%
Increase in mobile traffic
67%
Bounce rate reduced
51%
Increase in conversions