A Success Story in Property Maintenance Services
Overview: Scopeworks is a leading provider of property maintenance and handyman services in Auckland. Their comprehensive offerings cater to busy homeowners and businesses alike, ensuring properties are well-maintained and repairs are handled promptly and professionally.
Scope Works approached us to design and develop a high-performing website that enhances their online presence, attracts more leads, and converts them into loyal customers.
Project Details :
- Client Scope Works
- Industry Home Repair and Maintenance Services
- Services Provided Web Design and Development
- Target Markets Auckland, New Zealand
The Challenge:
Scope Works faced several challenges, such as:
Outdated Website: Scope Works old website was not mobile-friendly and lacked advanced visual aesthetics.
Low Online Visibility: Their old website was not optimized for modern search engines, leading to a decline in organic traffic.
Poor User Experience: The navigation was confusing and unintuitive, and it did not define their services well, resulting in high bounce rates.
Low Conversion Rate: Due to its outdated design, the website had low conversion rates, with only a few people turning into inquiries or bookings.
The Solution
After clearly analyzing the challenges, our developers came up with state-of-the-art solutions.
Modern, Highly-Responsive Design: Our team designed a sleek, modern website from scratch, ensuring it was entirely responsive across all devices. This included a fresh, clean layout that displays Scope Works projects and services.
Focused on User-Friendliness: We streamlined the new website’s navigation to make it user-friendly. We also integrated compelling visuals and easy-to-find information to improve user retention.
SEO Optimization: Our digital experts implemented comprehensive SEO tactics to enhance organic search rankings. This encompasses keyword research, on-page/off-page optimization, and crafting SEO-friendly content.
Conversion Optimization: We designed clear call-to-actions (CTAs) and simplified the contact form to increase inquiries and service bookings.
The Implementation
Here are the steps our team follows while building a new website for Scope Works.
Discovery Phase: Conducted thorough research and consultations with Scope Works to understand their business objectives, target audience, and USPs.
Design Phase: Created wireframes and mockups, followed by regular feedback sessions with the Scope Works team to finalize the design.
Development Phase: After finishing the design, our developers built a sleek WordPress website using the latest technologies, ensuring fast load times and enhanced performance.
Testing Phase: Performed comprehensive testing to ensure cross-browser and multiple device compatibility. We ensured that the website remains responsive on desktops, laptops, smartphones, and Macs.
Launch and Training: Successfully launched the website and provided training to the Scope Works team on managing content and updates.
The Results We Delivered
Our efforts generate remarkable results for Scope Works.
150%
Increase in organic traffic within 3 months
60%
Rise in user retention
$30,000
Revenue generated within first 3 months
59%
Increase in conversion rate
43%
Decrease in bounce rate