SEO (Search Engine Optimization) is a brand awareness plan that helps in improving the site’s visibility on all the search engines. In addition, it also specializes in helping the businesses to improve their online presence and rank higher in search results. In fact, that’s a reason why there is no dearth of SEO Services in the market. For example, Website audits, Keyword research, on page optimization, Off Page optimization, Content development and optimization (content, images, media) etc. Website content needs to be very much alive and requires continuous maintenance at the same time. That is to say, auditing the content is absolutely indispensable. Even if you think your content is top-notch, there are a number of benefits that you can obtain by performing an audit.
Content audit is a quantitative and qualitative evaluation of website content that helps you to better understand what’s working. Additionally, it’s important to know what may obstruct your content performance? Content audit may look at behavioral trends and social engagement and organic search visibility. An audit could also shed light on the things like content relevance, its accuracy and most importantly its readability. So, here are some reasons why content audit is important and when is the right time to do a content audit.
When To Do A Content Audit:
At the time of content audit, it always requires the best of your efforts, especially for websites which have large content inventories. Content audit may unveil all the opportunities that could help you to regain your competitive edge and also improve user engagement. Besides that, it helps you in generating more leads and sales. When we encourage our clients to do content audits at regular intervals, it can work for the best of our interests. Let’s have a look when it can become imperative for you to audit the content!
If the Content Is Out Of Date:
Every search engine prefers that the content should be useful and relevant. So, if you are having the latest content on your website then it plays a vital role in the growth of organic traffic to your website. But, if you haven’t updated any content in over two years, then the keyword rankings and organic traffic will start reducing its own.
Therefore, content updates are especially very important for websites that want to be reliable in their space. So, if you want to be authoritative then your content must be relevant. However, to be relevant, you must have a continuing conversation about what content you need to update or retire. Updating older content can be more beneficial than creating new content. Even if the older content isn’t ranking well for its target keywords, there is a good chance it’s ranking for something at least as you’re not starting from scratch. It’s equally important to realize that older content may also have backlinks, which give the content a credibility and competitive edge.
Always try to check out studies on the benefits of refreshing old blog posts on your website. It doesn’t matter whether you rewrite the content from scratch or make minor updates because content edits can help you rank better in organic search.
When You’re Out Of Content Ideas:
It’s not completely unusual for companies to feel this as they have already said all there is to mention about their brand, services or products. So, if you are struggling to come with new content ideas then content audits can help you to better understand what you have written about and what you have missed. Once you have this information then spotting content gaps becomes much easier.
A New Product Or Service:
Whenever you are adding new product or service pages, you should be aware of how these pages flow with the rest of your site. Regardless of whether this update is basic to the entirety of your business model or not. Moreover, with another variation of something already existing, you need to make sure that the new information fits in flawlessly.
When Organic Traffic Is Down:
There are many reasons that can contribute to a dip in organic traffic. To point out, the rise of new and existing competitors, internal website changes and Google algorithm updates are amongst the most obvious. Moreover, some traffic variation is something always expected, major traffic losses over long periods of time can be destructive to your business.
Conclusion:
To conclude, a content audit should be a continuing part of your content strategy. Your content should never be more than two years out of date or stagnant. Moreover, it must be audited whenever you add a new product or service to your website. It is especially of prime importance when you want to make significant changes to your site. We Nettonics.Com hope that this little piece of invaluable information has given you a better idea about when’s the right time for content audit. After all, it is something very important for the overall growth of your business.
We are here to help our esteemed clients in helping them get their website to the top. Our professional and erudite content writers are here to provide you the best Content Writing Services. Besides that, our experts will provide you all the information regarding all the diverse SEO services your business requires. All you have to do is just visit our website and contact us for more information. We guarantee that we will do our best to enhance the organic traffic to your website which will eventually facilitate elevating your business.