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From going totally offline to online, to entering into the new era of artificial intelligence, the internet has evolved with so many anthropogenic transformations. It’s conspicuous that almost everything is going online and businesses are widening their reach to the audience through the means of the internet. For this reason and for the ease of users there is no surprise behind the evolution of the internet. To point out, Web 1.0, the first generation internet has now shifted to web3.0, the third generation, making it suitable for the growth of a business. To know about the newly evolved Web3.0, you first introduce yourself to Web1.0 and Web 2.0 as history guides better in terms of improvements. Secondly, look for the comparison of Web 3.0 vs. Web 2.0 and see for yourself how it has evolved over a period of time.
A Look Back At The First Web Evolution
Web 1.0 was the first stage of the World Wide Web evolution. It included static pages and the content served from the server’s file system. In Web 1.0, pages are built on a common gateway interface and alignment of these pages was done by frames and tables. It was the era between 1990-2000 and limited users access with stagnated technology advancements. But an incredible transformation to the internet took place with the advent of Web 2.0.
Being one of the best web marketing company in USA, we have done justice while using both the versions. However, now a better one is in its nascent stage and all ready to win the internet. To point out, Web 3.0 is a decentralized internet created on the block chain technology. Specifically, for the digital marketers, it is going to be extremely beneficial. By saying this, we mean that we shall possibly be able to provide the best outcomes to our customers. However, first we need to look into the details regarding Web 2.0 and 3.0 to understand how the latest version can prove advantageous.
Differences Between Web 2.0 And Web 3.0
Web 2.0 was a revolutionary upgrade which transformed the basic internet into an interesting phenomenon with more interaction between the business owners and their loyal customers. Some of the distinguishing features between web 1.0 and 2.0 are:
- Web 3.0 offers a better way of collaboration by engaging the users and making them active participants. However, in the previous versions, users were merely the spectators. We can say that for marketing it has surely helped by allowing businesses to make their website more functional.
- Quite similarly, the interactivity has also been enhanced to a great extent. Not only for the entertainment purposes, but many companies benefited from Web 2.0 through content sharing, use of social media and capitalizing their business. This helped in shaping the user experience significantly as people started publishing articles and comments. This eventually drew a lot of participation of the netizens from across the globe.
- Utilization of SaaS (software as a service) in terms of web development.
Examples of Web 2.0– For social networking: Facebook, Twitter, Instagram. Content sharing: Youtube, Flickr. Collaborative projects: Wikipedia, Google docs. Communication: Skype, Whatsapp. For productivity: Asana, Evernote.
So there were many changes that occurred by the occurrence of Web 2.0 which mainly focused on user experience. Apart from that, for marketing purposes as well, it brought some important features keeping the customer experience as a key priority. We can say that not only the users, but it assisted digital marketers like us to evolve and reach out to the customers in a more interactive way. All these factors along with the evolution of the internet has seriously helped us to become the best IT Company at the present time.
What is web 3.0?
Web 3.0 is the future of the internet which is driven by machine learning and artificial intelligence. It is marked by Semantic Web featuring more personalized services. Besides that, Web 3.0 is an upgraded version of Web 2.0 hence it focuses on data integration and machine learning along with the interactivity, customer experience and social networking. Sometimes, it is referred to as “intelligent web” because of the advanced technology it offers. It provides more accurate search results as well as meets almost everyone’s individual requirements.
Characteristics of Web 3.0:
Key features that distinguish 3.0 from 2.0 are-
- Decentralization makes it more secure compared to its previous version. It relies on a peer-to-peer network where two individuals can interact with each other directly.
- Semantic web – Besides being an intelligent platform, Web 3.0 is an informational network. It has potential to tap into the hidden potentials in the data. Technologies like natural language processing, machine learning and artificial intelligence bolster the intelligent layer of web considerably.
- Interoperability- It creates a mesh network between users and websites due to which data can be seamlessly shared across the entire web.
- Provides a personalized experience and data security for the digital marketers.
- Creating content that will be useful for the user and in which they show their interest.
Examples of Web 3.0: for social networks- sapien, sola, steemit. Messaging- e-chat, ySign. Storage- Sia, Filecoin. Exchange services- IDEX, EOSFinex. For insurance and banking- Everledger, Cashaa. Streaming- LivePeer, UjiMusic.
So, what do you think, is it worth to shift to web 3.0? Which one from the two can help in achieving the growth of your business? If you ask us, we will definitely suggest Web 3.0 as it uses the block chain technology. You must be pondering why to trust our opinion! Well, then you should know that we are one of the finest Digital Marketing Agency in USA as well as in India. All we are sharing with you is empirical and for helping you choose wisely.
Comparison of Web 3.0 vs. Web 2.0
Choosing between Web 3.0 vs. Web 2.0 is quite a difficult job. To be honest, it’s kind of an apple to orange comparison. Therefore, it totally depends on your needs when it comes to selecting between the two. Mainly, it will depend upon the business you own. That is to say, for digital marketing, Web 3.0 is a great choice because of the kind of customer experience it provides. Likewise, the use of artificial intelligence it makes is another additional advantage. Digital marketing is in itself a dynamic industry. Hence, going with the latest technology will undoubtedly benefit both the marketer and the client at the same time.
1. User interface:
Web 2.0 is user- friendly and easy to understand but 3.0 version has its own benefits. In fact, it is more secure than ever before. Web 2.0 is controlled by tech-savvy and updates the dynamic information in real-time. Therefore, it all boils down to the need of the hour for a specific business and the level of success you expect. Nevertheless, both are capable and have the potential to drive the businesses to higher levels of success.
2. Ownership:
Web 2.0 is controlled by a centralized authority, whereas Web 3.0 is controlled by the users. After all, it works on decentralized principle allowing individuals to own as well as govern the sections of the internet. This is a special feature of Web 3.0 which ensures greater privacy and security.
3. Security and privacy:
In Web 2.0, the concern for security is at stake and with web 3.0 also there’s not much difference. After all, it creates a new playground for different types of cyber criminals. However, there is no doubt that the possibility of intermediation in case of financial transactions has seriously been omitted.
4. Technologies:
Web 2.0 utilizes a tech stack comprising multiple databases and languages. Alternatively, Web 3.0 development is designed around the amalgamation of technologies like AI and block chain.
5. Transparency:
The foundation of Web 3.0 is transparency. It demands a degree of visibility into the information that transcends the participants in a transaction. The open source access to information implies the need for building trust is reduced along with the shortening of processing time in the transactions significantly.
Impact Of Web 3.0 On Business
Web 2.0 and Web 3.0 are two different generations of the internet with distinct features and technology. Without any doubt, Web 3.0 brings a lot of exciting new prospects and you must be thinking that switching to this new one will be a better choice. But before you do so, have a look on following factors which may affect your business after switching to Web 3.0. Otherwise, it is not easy to decide amongst Web 3.0 Vs. Web 2.0.
The main features of Web 3.0 are decentralization, artificial intelligence, machine learning and with all these, making effective results easily achievevable in the marketing business. It further helps digital marketers in offering a personalized experience for the customers. In short, it is immensely beneficial for the digital marketing industry. However, that doesn’t mean Web 2.0 was not doing well for the marketers. But it goes without saying that Web 3.0 is much better. It facilitates the exchange of information amongst the users and enhances cybersecurity.
Conclusion
We can conclude by saying that the internet evolution is inevitable and with the help of these changes, companies can enhance their sales and brand engagement. In fact, companies all across the globe are ready to make the most of web 3.0 and take their businesses to new heights. Although we have created an excellent result oriented portfolio with Web 2.0 but are simultaneously shifting to Web 3.0. This obviously shall allow us to cater to the modern day needs and requirements of our esteemed clients. Our web development team will provide positive outcomes with the use of this latest technology and deliver what you require. At Nettonics, you can trust our professional team and partner with us if you want to elevate your business and generate a healthy return on investment. (ROI)